Daily Archives: November 15, 2011

Painkillers is a billion-dollar market!

Only the painkillers market in India is at Rs 4,000 crores a year. The annual growth in this market segment is 16 per cent. Consumers have varied choices in the type of drug (aspirin, ibuprofen) and of strength (low, regular, extra strong). In the US, 81 per cent households buy analgesics four times a year.

Pic: healingbackpain.co.uk

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