Tag Archives: Sustainability

BCIL grows up

BCil grows upA quiet milestone went by without fanfare on Feb 13. BCIL completed 19 years and moved into its twenties.

It’s been a long journey for what was a fledgling idea and a spirit. The idea has taken root. It has turned into reality that many have accepted and bought into as customers. It has nurtured strengths and capabilities that are rated among the best in the world. It has earned testimony from across the world for not just the resolute directions that BCIL has driven, but also for the success that it has achieved.

It is hard to say whether it could have accomplished more; there will always be the feeling that we could have been a company with greater accomplishment and greater reach on the market.

We have built assiduously and with determination. We have worked hard, with results that some say is not good enough, some say amounts to nothing significant at all, some say is envious for the daring the courage to stay the course on sustainability. It’s been a long ride, alright, from 1994 when the company struggled into form.

It has seen five economic cycles and it has weathered each of them with dignity and doggedness of spirit.

The credit goes to all those who have shown courage and determination in the face of the worst of odds. Many have sacrificed earnings and time and work hours in order to make it happen.

Happy Birthday, BCIL! But more important is the debt of gratitude for many who have made it happen, starting from Burjor Kothawalla and Kanchan Kaur, who were among those who grew the organization in its infancy. Viren Varma, now no longer with us, who gave BCIL the first push of encouragement to get BCIL born. That was in May 1994, nearly a year before the company was born.

People like Basavaraj and Ajay Chandrashekhar were also part of the initial growing up. There were then many others who came in and gave their lot to help the company grow by the inch while it stayed on course through the difficult years. Selvaraj has grown to be an important brick in the wall. Others like Shobha have been on the sidelines but part of the scene.

There are many from the distant past who visit us and are surprised that the company is doing as well as it is today. And their surprise comes perhaps from the fact that most of them had never given a chance to BCIL for its ability to last as long.

Into the future, growth is assured because of the inherent strength that the company has built into its DNA under the able leadership of professionals of an extraordinary kind, the next set of generals. They are set to steer the company towards greater strength and consolidation. The depth built with the rest of the officers today is also going to be part of that story for the next five year.

Their commitment is extraordinary. Their faith in the values and ability to steer business is beyond the normal. BCIL has come the distance, and is set to take on the next decade of growth.

Says Sanjay, “We are good for at least three more projects and it’s about time we got to launching them and proving our prowews.” I recall Vinay saying a couple of years ago, “We can do twice as much as projects as we have now on hand.” With Dinesh’s extraordinary talent at technology and value engineering, the team is well set to deliver. Amiy Roy captured it well, “To me BCIL is still a start-up. There is the vitality and energy that you find only in baby.”

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BCIL’s media campaign well on way

AWARD HOARDING CURVED-01It has been a quiet start, nothing avert and brash. There is dignity in the messages that the hoardings have carried. There are a dozen hoardings in the city today, all of them beyond the noise and decibel of the standard sets of ads that the builder tribe usually puts up.

BCIL continues to bet on the goodness and the good sensibility of people out there in the market. We believe that there are enough people who care and who want to buy responsibly. Like an ad that I recently saw of another company, they don’t just want to feel good about buying but also want to feel good about having done some good to the community, to the city, and the planet at large.

The media campaign has taken more avenues with clearly only one direction: secure discerning brand visibility, get people to know about us.

Believing is important. But seen to be believing is equally important in a world that has such short attention spans that recall has to be nudged often in the public space.

Amir Roy, cmo, has spent enough time to understand what he needs to put out on the website. His biggest challenge was that there was so much to be said, so much as material that already exists. The messages had to convey the deep conviction and the sense of extraordinary concern on sustainability that our writings have carried. Yet it had to be relating to the customer in terms of what the benefits would be.

Dear reader, you are one of those who have related powerfully to these values that BCIL talks about as a thought leader. You have respected us as a thought leader but have often wondered why we have not secured greater commercial success than we have so far. The national chairman of the IGBC had this to say at a meeting recently, “the extraordinary talent and services and products that you have should be reaching at least 100,000 more people than you are actually now reaching.”

A ZED resident and senior director at a big firm told us recently, “The values and extraordinary capability that resides within BCIL’s top-end professionals should put the company in the top bracket very soon. You only have to get your act on execution together.”

We have missed many things. We have dropped many balls. We have not delivered to many customers. We continue to be transactional when we ought to be relational, but we are aware of it and we are working on it.

We will make a difference in the way that the website will communicate; in the way that we will communicate to our customers; in the way that we will communicate within BCIL among every soldier who is working toward fulfilling our objectives.

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This is how we do it!

This is how we do it!

Half the world’s population simply wants what the other half takes for granted.

At the turn of the new Millennium, the World Bank carried out a massive effort designed to understand poverty from the perspective of the poor, interviewing more than 60,000 underprivileged women and men from 60 countries for its landmark Voices of the Poorproject. What was most important to them?  Providing for their families good food, healthcare, education for their children, safety and dignity. In other words, half the world’s population – the 2.5 billion women, men and children living at the base of the pyramid — simply wants what the other half takes for granted.

There is a deal of talk on Social Innovation and solutions that can provide succour to underprivileged people, particularly in rural areas, education, access to healthcare, good jobs, higher incomes and better social status.

Fostering equity, sustainability and enterprise require reforms at every level, from government to business, community and the economy. But such change doesn’t happen organically; it is brought in by social entrepreneurs who catalyze the need in every individual to move towards freedom, self-sustenance and opportunity into a vital force to help people help themselves.

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